If you are the face of PR in your organization this workshop will help you feel more comfortable and competent. The field of public relations is changing with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations with a focus on today's social media trends.
Highly engaging 2-day workshop with a certificate.
Workshop Motto; "PR is Good performance, publicity appreciated because adequately communicated..”
Advantedge’s PR program will give participants the skills to:
- Recognize the importance of PR interaction and their training needs.
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy that works for you in Lebanon
- The 7 steps to creating a PR plan
- Writing for effectiveness, positive NLP power-words
- Structuring messages
- Creating a personal toolkit
- PR and handling a crisis
- Social media for today and public relations
- Develop strong relationships with reporters, bloggers and journalists
- How to network for impact
- Develop Communication skills (oral & written) language and presentations
- Take their communication skills to a higher level
Number of Days
This workshop is designed for employees who seek to maximize their potential, become stronger communicators and add more to their personal brand.