PR- Managing the Media
If you are the face of PR in your organization this workshop will help you feel more comfortable and competent. This highly practical workshop focuses on skills of media training, and also the opportunity to practice those techniques on camera in a range of simulated interviews, whether they be promotional, “issues” or crisis interviews. It enables you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview, proactive or reactive. It also helps you develop the skills and confidence to deal with major crisis interviews.
Highly engaging 2-day workshop with a certificate.
Workshop Motto; "Confidence comes from discipline and training”
Advantedge’s program will give participants the skills to:
- Recognize the importance of managing the media
- Apply the different media management techniques
Preparing for successful media interviews
Prepare for any type of media interview; promotional, “issues”, or crisis
Taking control of the interview situation
Understanding what to do in a media crisis *
Developing your personal impact
Live and pre-recorded broadcast and press interviews
Issues and awkward questions
Practice interviews with role plays
Soundbites, why they are important and how to produce one
Understanding the importance of social media
Setting up social media influences
Supportive feedback and pointers for developing your skills
Number of Days
This workshop is designed for employees who seek to maximize their potential, become stronger communicators and add more to their personal brand.